Brand first
Your audience, offer and positioning guide the creative work. Every asset has a role in expressing the same business.
An invitation to Thirteen Lane Studio
Come on in.
Your brand. Your website. Your next chapter.
Browse the websiteBrand building · Websites · Social launches
Brand building · Websites · Social launches
Brands with
presence.
Thirteen Lane Studio is an independent creative studio in Ontario, led by Chyna Edghill. We help founders and service businesses build cohesive brands through brand strategy, visual identity, website design and social launch content.
Independent creative studioOntario, Canada
Inside the atelier
A considered space.
A distinctive point of view.
Thoughtful materials. A clear identity. Every detail belongs to the same story.
Explore our visual worldStrategy, with taste.A clear identity. A connected digital presence.
01 / What we do
Build the brand.
Bring it to life.
Brand building is our specialty. Websites and social launches carry that identity into the places your customers meet you. Start with the piece you need, or bring your full launch together.
01Brand strategy & visual identity
Our core specialty
We clarify who you are, what you offer and why your customers should choose you. Then we shape a recognisable identity that connects your positioning, voice and visual direction.
Positioning & messaging · Brand voice · Logo suites & monograms · Colour & typography · Brand guidelines
02Website design & digital presence
Your brand’s online home, with purposeful design, clear copy and an easy path to enquire or buy. We bring the quality and personality of your business into its digital presence.
Website design · Page structure & copy · Mobile layouts · Page titles & descriptions · Enquiry or purchase journeys
03Social launch & creative content
Start showing up with a consistent identity and content you’re ready to use. We prepare your profile direction, branded templates and an initial batch of launch content, with AI-assisted imagery where it supports the creative direction.
Profile bios & imagery · Branded social templates · Launch captions · Editorial imagery · Campaign concepts
04Business cards & print
From the first layout to finished cards in your hands. We design business cards around your identity, prepare the artwork for print, and coordinate paper, finishes, production and delivery within your agreed project scope.
Business card design · Paper & finish selection · Print-ready artwork · Printer coordination · Production & delivery
Inside the studio
A visual language
that feels like you.
Our studio identity pairs heritage checks, olive linen, rich leather and warm ivory with an editorial eye. Colour, typography and texture belong to one cohesive brand. The same care guides the creative direction we develop for your business.
The Thirteen Lane approach
Your business.
One clear presence.
Our mission is to help founders turn their ideas into cohesive brands they can confidently launch, use and grow.
One connected launch
Your identity, website and social presence are considered together, so the details feel consistent wherever customers find you.
Creativity, with intention
AI expands what we can explore and create. Chyna directs, reviews and refines the work to keep it aligned with your brand.
02 / The collections
Choose your
starting point.
Build your identity, prepare your social launch, or bring your brand and website together. Each project starts with a conversation; deliverables, timing and pricing are agreed in your proposal before work begins.
No. 1
The Foundation
A clear brand direction and a cohesive visual identity.
- Brand strategy & positioning
- Logo suite & monogram
- Colour palette & typography
- Core identity guidelines
No. 7
The Signature
Your brand, ready to introduce on social.
- Everything in The Foundation
- Profile direction, bios & imagery
- Branded social launch templates
- Initial launch content & captions
No. 13
The Presence
Your identity, website and social launch, connected.
- Everything in The Signature
- Website design & page copy
- Mobile layouts & enquiry journey
- Website titles & descriptions
Already have an identity? Website, social launch and business card projects are also available individually. Tell us what you have and what you need next.
03 / The process
Clarity first.
Presence follows.
Strategy
We get to know your business, audience and goals, then agree the scope and priorities.
Design
We define your positioning, voice and visual identity, then carry that direction into the agreed assets.
Build
Your website, profiles and launch content take shape around your brand and the project scope.
Launch
We refine the details together, then prepare your files, website and content for handover and launch.
04 / Meet the founder
Chyna Edghill.
Founder & Creative Director
I’m Chyna Edghill, founder and creative director of Thirteen Lane Studio in Ontario. I bring over eight years of building businesses, products and brands into brand strategy, visual identity, website design and creative direction.
My ADHD is part of how I experience the world: curious, connected and full of possibilities. My eye for beauty brings those possibilities into focus—through simplicity, thoughtful detail and a sophisticated aesthetic.
I work with founders, individuals and premium brands who value a distinctive presence and are ready to invest in it. Together, we create an identity that reflects the quality of what you offer and the ambition behind it.
Meet the woman behind the studioA little clarity
Before we begin.
What to know about working with Thirteen Lane Studio.
01What does Thirteen Lane Studio do?
Thirteen Lane Studio offers brand strategy and visual identity, website design, social launch content, and business card design and print coordination for founders and service businesses.
02Who will I work with?
You work directly with Chyna Edghill, the studio’s Ontario-based founder and creative director, from the first conversation through creative direction and refinement.
03Can I book a website project if I already have a brand?
Yes. Website design, social launch and business card projects are available individually. We start by reviewing what you have and agreeing what your project needs.
04How are project pricing and timelines agreed?
Every project starts with a conversation. Your proposal sets out the deliverables, timeline and investment before work begins. If you need help finding your direction, begin with a Brand Clarity Session.
05 / By appointment
Let’s build
what’s next.
Tell us about your business, what you’re creating and where you need support. We’ll clarify the right starting point and prepare a proposal with the scope, timeline and investment. Need help finding your direction? Begin with a Brand Clarity Session.